A truly South African owned company with a truly South African developed Brand.
Bongi Shangase the founder of Shangase Brands, a graduate chemist, resigned from Unilever in 2008 to pursue an entrepreneurial career. In 2013 she decided to develop her own detergent and home cleaning brand, but with a different concept. “I was given a sample of a branded detergent paste that sold millions of units in Central Africa, after testing it I realised we can improve on it and develop a product for the local and Southern Africa market" – and so OhSoBright Laundry Detergent Paste was born. Together with her partner she bought a small manufacturing plant, set it up in a garage and started formulating, developing and testing the product and concept. “We went through numerous development cycles and finally were able to bring a significantly improved detergent and superior stain removal product to the market, far superior than what is currently available in Central and Southern Africa".
Bongi says she tested the product with a number of consumer groups and they all gave very positive feedback. In 2013 Bongi set up a small test market in Durban South and found that consumers kept coming back to buy more products.
The product was launched when a buyer at Masscash agreed to list the product in the wholesale division in KZN. It opened the doors for the product, after that various independent family and wholesale stores listed and built credibility with customers and the market.
Over the past few years the company has launched a variety of new products in new categories with great success.
"We have big plans in place and have had huge support from our customers - so watch this space and please support us when you see our product in your local supermarket, very soon you will find us on the shelf of every retailer in Southern Africa".
OhSoBright products are currently sold regionally in SPAR, Choppies, Saverite, Jumbo Cash and Carry, and a number of other independent retail stores. It has been exported to Namibia, Malawi, Zimbabwe, Swaziland and Botswana and Seychelles.
Products are also sold on our online store and we deliver nationally.
