Concentrated Laundry Detergent in an Affordable Single-Wash Pack
OhSo Bright has introduced its popular 3-in-1 Concentrated Laundry Detergent Paste in a convenient 20g sachet, offering South African consumers an affordable way to purchase enough detergent for a single washing load.
With an expected street retail selling price of approximately R3 to R5 per sachet, the new format is particularly suitable for consumers who prefer buying household essentials in smaller quantities.
Each 20g sachet contains enough concentrated detergent paste for one standard 3–4 kg washing load.
A Strip Pack Designed for Convenient Retailing
The 20g sachets are supplied in strip-pack format, allowing retailers to display the product conveniently and sell the sachets individually.
The format is particularly suitable for:
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Spaza shops and township retailers.
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Independent supermarkets and convenience stores.
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Street vendors and informal traders.
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Wholesalers supplying community-based retailers.
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Promotional sampling and consumer product demonstrations.
The product offers customers the same 3-in-1 OhSo Bright laundry paste benefits in a smaller, conveniently measured quantity.
These include detergent cleaning, stain removal and fabric-softening benefits.
Creating Opportunities for Small Entrepreneurs
Bongi Shangase, Director of Shangase Brands, believes the sachet format offers an opportunity for informal traders and aspiring entrepreneurs.
The product can be purchased in larger quantities and resold as individual sachets within local communities.
Small pack sizes make it possible for entrepreneurs to start selling everyday household products without requiring substantial retail space.
Depending on wholesale purchase prices and selling prices, traders can generate a margin on every sachet sold.
Shangase Brands sees the format as an opportunity to support small-scale trading and encourage entrepreneurial activity, particularly among young South Africans seeking income-generating opportunities.
Supporting the Pick n Pay National Launch
OhSo Bright is also using the 20g sachets as promotional samples to introduce consumers to Concentrated Laundry Detergent Paste during the brand's national Pick n Pay rollout.
The single-wash format allows consumers to experience the product before purchasing one of the larger household packs.
The 20g sachet complements the existing OhSo Bright laundry paste range, including 100g, 480g, 1kg and 5kg formats.
Where to Buy OhSo Bright 20g Sachets
The 20g sachets are available for purchase through:
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Independent wholesalers.
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Saradox Factory Shops.
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The official OhSo Bright online store.
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Direct orders through the OhSo Bright sales team.
Independent traders, spaza shop owners and wholesalers interested in ranging the sachets can contact OhSo Bright to discuss product availability, pack configurations and wholesale pricing.
Shop online: https://onlineshop.ohsobright.co.za
For information about bulk purchasing, wholesale distribution and opportunities for spaza shops and informal traders, read our guide to 20g laundry detergent sachets for wholesalers and informal traders: https://www.ohsobright.co.za/retail-distribution/laundry-detergent-sachets-wholesale
Manufactured in Durban, South Africa, by Saradox (Pty) Ltd, OhSo Bright continues to expand its range of convenient laundry care products for both formal and informal retail markets.
