Water has become one of the most important household resources in South Africa and across many developing markets.

Consumers are dealing with:
• Water restrictions
• Municipal supply pressure
• Rising utility costs

• Borehole dependence
• Rainwater storage systems
• Water storage tanks for household backup

Laundry is one of the largest household water uses. The detergent used during washing plays a major role in how much water is required during the rinse process.

OhSoBright Laundry Paste was developed with these real washing conditions in mind.

The concentrated paste formula is designed to reduce rinse water requirements while still delivering strong stain removal, foam performance, and fabric cleaning.

How Laundry Paste Reduces Water Usage

One of the biggest water losses during laundry happens during rinsing.

Traditional washing powders often require multiple rinse cycles because undissolved particles and filler materials remain trapped in the fabric after washing.

This creates:
• Excess foam during rinsing
• White residue on clothing
• Additional rinse cycles
• More water consumption

Laundry paste works differently.

Because the formula is concentrated and dissolves efficiently, there is less undissolved residue left behind after washing.

This improves rinsing efficiency and helps reduce the amount of water needed to remove detergent from the fabric.

Concentrated Formula Means Less Product Required

Many consumers unknowingly overdose detergent during washing.

Using too much powder increases rinse difficulty and water usage because excess detergent remains trapped inside the fabric.

Laundry paste is highly concentrated.

Only small amounts are required:
• 20 g for a normal 3 kg to 4 kg load
• Approximately 1 tablespoon

Because less product is used:
• Less residue remains in the laundry
• Rinsing becomes easier
• Less water is required during washing

This is especially important during:
• Hand washing
• Bucket washing
• Water-restricted households
• Borehole water systems
• Rainwater harvesting systems

Easier Rinsing in Hard Water and Borehole Water

Hard water creates additional washing challenges because minerals interfere with detergent performance.

Many conventional powders become less efficient in hard water conditions, especially when filler materials are present.

This often leads to:
• Poor rinsing
• Soap residue
• Multiple rinse cycles
• Higher water usage

Laundry paste contains concentrated water-conditioning chemistry designed to perform effectively in hard water and borehole water conditions.

The formula dissolves efficiently and helps reduce detergent residue during rinsing.

Consumers using borehole water often report:
• Easier rinsing
• Better foam performance
• Cleaner fabric feel
• Reduced water use during washing

Better Stain Removal Reduces Rewashing

Poor stain removal wastes water.

When stains remain after washing, consumers often:
• Rewash the clothing
• Soak laundry again
• Repeat rinse cycles

Laundry paste was designed for strong stain removal performance and direct stain targeting.

The concentrated paste can be applied directly onto:
• Collars
• Cuffs
• White fabrics
• Grease stains
• Heavy soil areas

Better stain removal during the first wash reduces the need for repeat washing and helps reduce total water consumption over time.

A Better Fit for Rainwater Storage Systems

Many households are increasingly relying on:
• Rainwater harvesting tanks
• Water storage systems
• Backup water supplies

Water efficiency becomes critical in these environments.

Laundry paste supports these systems because:
• Smaller dosages are required
• Easier rinsing reduces water usage
• Strong performance in stored water conditions
• Effective washing in borehole and harvested rainwater systems

The concentrated format also makes storage easier because more washes fit into smaller containers and storage spaces.

Supporting Water-Saving Communities

Use Rainwater and OhSoBright have partnered around the shared goal of improving household water sustainability and promoting practical water-saving solutions.

The partnership focuses on increasing awareness around:
• Responsible household water use
• Rainwater harvesting systems
• Water-efficient washing practices
• Sustainable laundry solutions

As water pressure increases across municipalities and communities, practical household solutions become increasingly important.

Less Water Transported Through the Supply Chain

Laundry paste also improves water efficiency before the product even reaches the consumer.

Many liquid detergents transport significant water content inside large plastic bottles.

Laundry paste is concentrated.

This means:
• More washes fit into smaller packs
• Less packaging is required per wash
• Less transport volume is needed per wash delivered
• Better warehouse density
• Better shelf density in retail stores

Concentration improves both household water efficiency and overall supply chain efficiency.

Water Saving Without Sacrificing Performance

Consumers should not have to choose between:
• Water saving
• Strong stain removal
• Foam performance
• Fragrance retention
• Fabric care

Laundry paste was designed to deliver all of these together.

The bleach-free formula is:
• Excellent for white clothes and linen
• Ideal for first wash whites
• Suitable for coloured fabrics
• Effective in hard water and borehole water
• Excellent for hand washing and machine washing

Why Water-Saving Laundry Matters

Water-saving products are no longer optional in many regions.

Consumers increasingly want products that:
• Reduce water waste
• Perform effectively in difficult water conditions
• Support sustainable household practices
• Work with rainwater harvesting systems
• Deliver better wash efficiency using less product

Laundry paste was developed around these real household challenges.

The result is a concentrated detergent system designed for modern water realities while still delivering strong cleaning performance and excellent washing results.